You may have already seen it 鈥� an empty condo transformed into a sleek, modern space with designer furniture. But when you show up for a tour, it鈥檚 just bare walls.
Some realtors are now using artificial intelligence not just to write descriptions, but to virtually stage homes. It鈥檚 a cost-saving tool for sellers who may not have the budget for physical staging.
鈥淚t creates nice images online that can show the potential of the property, and hopefully you get those buyers to come in and see the property,鈥� said Eldad Moraru, a D.C.-area realtor with
Moraru warns that AI staging can backfire if buyers walk in expecting fancy lighting or upgraded appliances, only to find none of it was real.
鈥淭here is a little bit of that bait and switch feeling 鈥� their expectation was not met,鈥� he said.
Like this had me screaming. This the pic in the listing v.s what shows up on google maps.
鈥� I appreciate you. (@DeeLaSheeArt)
He believes physical staging is still the most effective way to help buyers connect emotionally with a space. Cost, however, is often the reason that sellers choose AI.
It is best practice to disclose AI use in a listing, but Moraru noted that buyers often miss it while skimming through photos and descriptions. He also cautions sellers that while AI can help write property descriptions, it often misses the emotional or personal details that truly sell a home.
鈥淚t might have been the way the sun sets every night, or the breeze, or the trees in the backyard,” Moraru said. “Things that the buyer of your home is also going to fall in love with.”
For many potential homebuyers, location is very important, and so are popular spots that make a neighborhood special which could really move a home further up on a person鈥檚 list of properties to look at.
鈥淢aybe it’s that amazing coffee shop that everybody loves and everybody congregates at down the street,” he said. “You might want to put that in there. AI is probably not going to pick up on that.”
The bottom line for sellers is to use caution if AI is used with a listing, he said. For possible buyers, before falling in love with a listing, check the fine print and be ready for a reality check when you walk through the door.
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