WASHINGTON — On Monday, NBC announced that actor and former California governor Arnold Schwarzenegger would take over
The 鈥淐elebrity Apprentice鈥� brand has brought huge ratings to NBC, so officials there wanted to stick with the name in some way. With Schwarzenegger, NBC gets a bonafide action star with instant name recognition and a background in politics, says聽Brian Stelter, former New York Times reporter and current host of CNN鈥檚 鈥淩eliable Sources.”
鈥淗e brings a lot of attributes to the table here, and allows NBC to rejuvenate this franchise,鈥� Stelter told 91欧美激情. 鈥淲ith Schwarzenegger, they at least have an opportunity to reinvigorate the franchise and bring in new viewers.鈥�
In July, the network severed ties with Trump after the Republican presidential candidate said Mexico is sending rapists, drug dealers and criminals to the United States. Also,聽Spanish-language network Univision said it wouldn鈥檛 air the Spanish-language version of the Miss USA Pageant, and Trump聽filed a lawsuit.
鈥淭he Apprentice鈥� has seen better days, Stelter said. The show averages roughly six to seven million viewers.
So when the “Governator” takes over next fall, 鈥淐elebrity Apprentice鈥� has a chance to rebrand itself to a totally different show. It now has an international reach given Schwarzenegger鈥檚 movie success, Stelter added.
鈥淐elebrity Apprentice鈥� will return to NBC in fall 2016. Perhaps 鈥淵ou鈥檙e Fired鈥� will be replaced with 鈥淵ou鈥檙e Terminated鈥�?
Who knows.
